

AGENDA
Pacific Standard Time
Note: Times subject to change
8:30 AM - 9:00 AM
Check-in & Breakfast
Start the Summit with event registration while networking with fellow AWS partners
9:00 AM - 9:20 AM
Welcome & Keynote
This opening session will set the stage for a day of learning, collaboration, and networking
9:20 AM - 10:00 AM
Align Your GTM to 2026 SMB Market Trends
Discover actionable insights from the latest global and regional SMB market research. Learn what SMBs prioritize, how market dynamics shift, and what they expect from partners. Apply these findings to sharpen your competitive differentiation.
10:00 AM - 10:30 AM
Small Business Development Center Panel
Small Business leaders join AWS experts to discuss SMB
10:30 AM - 11:10 AM
Build Effective, Relevant, and Impactful SMB Solutions & Offers
Access proven solution GTM materials to build or refine your SMB offerings with industry specific considerations (such as Healthcare, Manufacturing, Retail, and Financial services). Discover how to collaborate with other partners to create comprehensive, multi-partner solutions that position you as a one-stop-shop for SMB customers in relevant industries. FinOps level discussion on profitable SMB solutions and scaling that in some way. How can you build profitability in your business. What's working and how are actual solutions driving revenue impact.
11:10 AM - 11:25 AM
Break
Take a moment to refresh and network during our morning break
11:25 AM - 12:10 PM
Breakout Activity
Identify high-impact SMB use cases for new and existing customers, explore multi-partner solution strategies, and learn the hallmarks of successful offers. Walk away with a framework to assess your current offerings and pinpoint improvement opportunities.
12:10 PM - 12:40 PM
Demand Gen, Sales, Maximize Funding Programs for SMB Customer Engagement
​Navigate the funding landscape to accelerate your SMB growth. Learn how SMB MDF, Industry LoB, GenAI, Connect, and Marketplace funds can amplify your marketing efforts and how to strategically combine programs based on customer size.
12:40 PM - 1:30 PM
Lunch
Enjoy a networking lunch
1:30 PM - 2:30 PM
Breakout Activity
​Harness AI to automate and scale your marketing with personalized content, intelligent targeting, and hands-on tools. Learn to leverage buyer intent signals and propensity models to identify high-value prospects, score leads effectively and optimize your sales approach with data-driven insights. Proven strategies from AWS Partner Territory Managers to help partners build scalable, self-sufficient SMB sales motions — covering AWS sales structure, prospecting tactics, seller enablement, and actionable planning.
2:30 PM - 3:00 PM
Break
Take a moment to refresh and network during our afternoon break
3:00 PM - 5:00 PM
SMB Business Outcomes Xccelerator (BOX) Matchmaking Event
Connect with fellow connect with AWS partners and distributors to co-create multi-partner SMB solutions and unlock access to BOX-exclusive funding opportunities.
5:00 PM - 6:00 PM
Networking Happy Hour
Enjoy a cocktail and some light bites while networking with fellow AWS Partners